General Mills

Paper Summary:

This paper examines the current position of General Mills in the global market. It provides an overview of its current holdings and industries, then looks at organization's mission. It discusses the environmental scan of General Mills, as well as its core competencies. A SWOT analysis is provided, and recommendations and evaluations are also given.

From the Paper:

"General Mills markets in more than 90 countries worldwide, and two joint ventures are responsible for much of this activity: a 50-50 enterprise with Nestle S.A. called Cereal Partners Worldwide, producer of ready to eat cereals outside North America; and Snack Ventures Europe, a venture with PepsiCo, Inc., with General Mills owning 40.5 percent of the company that makes and markets snack foods in continental Europe. General Mills also has a foodservice unit which markets products under the company's various brands to educational, hospitality, and healthcare institutions, convenience stores, and vending machine operators ("General Mills, Inc.")."

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