Examines the strategic placement of General Electric now & in the future by analyzing strengths, weaknesses, opportunities and threats.
Written in 1998; 1,575 words; 6 sources; $ 55.95
From the Paper:
"General Electric
1. Description
General Electric's growth strategy is based on developing businesses -- from TV broadcasting to jet engines and power plants -- that are some of the most vital markets of this century. Located in Fairfield, Connecticut, it is the fifth-largest US company and has a market value of more than $160 billion, making it the most valuable (1997 Annual Report).
Its products include: aircraft engines, electronic appliances, kitchen and laundry equipment, industrial products and systems, lighting, electrical distribution, and control equipment, plastics, silicones, laminates, and abrasives (1997 Annual Report).
GE Capital Services (GECS) provides consumer and specialized.."
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