General Electric Corporation

Paper Summary:

This paper discusses the General Electric Corporation (GE), which experienced a long reformation procedure starting in the early 1980s under the management of their Chief Executive Officer (CEO), John F. Welch. It looks at some of the major leadership principles explained by Welch all through these transformations and analyzes how they can serve as a model for other leaders.

Outline
Introduction
Concentrated Growth
Market and Product Development
Innovation and Strategic Alliances

From the Paper:

"Welch was certain that inflation would turn out to be out of control in the 1980s leading to slower international growth. He said, "There will be no room for the mediocre supplier of products and services - the company in the middle of the pack. The winners in this slow-growth environment will be those who search out and participate in the real growth industries and insist upon being number one or number two in every business they are in - the number one or two leanest, lowest-cost, worldwide producers of quality goods and services or those who have a clear technological edge, a clear advantage in a market niche" (Slater, 1994)."

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