Gender Bias in Computer and Video Games

Paper Summary:

The writer of this paper examines the various studies that claim the content of computer games are determined by the interests of men rather than women and proves that a gender bias in the PC game industry exists. This paper also discusses the lack of female computer programmers in the industry and the steps being taken to remedy the situation including direct marketing aimed at women.

From the Paper:

"One step that some companies are taking is simply directing more marketing at girls and women. According to the esteemed advertising journal, Billboard, in the early part of the previous decade, Sega Corporation instituted a special "girls task force," which was comprised of female executives. Additionally, Viacom New Media executive vice president Michele DiLorenzo began and remained a vocal industry proponent of gender-neutral titles."

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