Gathering Resources

Paper Summary:

In conducting research, it is critical to ensure that the information obtained is reliable and accurate. Otherwise, the research completed cannot achieve a worthwhile result. To assess whether information is reliable and accurate, the source of the information needs to be considered to determine if the source is trustworthy. To illustrate how sources are assessed in practice, a simple set of questions are researched in this paper. These resources focus on the author's job as a salesperson with the aim of determining what the level of gender segregation is in the job, what the average pay is, what skills are required and what similarly skilled jobs are worth compared to this job. Firstly, the results of this research are presented. To illustrate that the results came from trustworthy sources, each of the three sources are discussed in turn. This includes detailing the source and describing why the source has been assessed as trustworthy.

From the Paper:

"The conclusion that relationship-building skills are essential for a sales person comes from an article titled "Relationship-oriented characteristics and individual salesperson performance." This article was published in the peer-reviewed Journal of Business and International Marketing and is authored by Bruce D. Keillor, R. Stephen Parker, and Charles E. Pettijohn. The article is directed at an audience of educated sales managers and scholars, rather than to a lay person audience. The article focuses on the relationship-building skills of sales people and concludes that this skill is essential to salesperson performance. The study is a research study based on primary data with professional sales people surveyed to determine their relationship-building skills and their performance. The research used accepted survey tools to determine its results, which increases the reliability of the results."

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