Gateway Plasma TV

Paper Summary:

This paper examines how Gateway Inc. was a big name in the PC market until the market experienced a massive slowdown, which resulted in huge losses for Gateway, while its competitors, Dell Computers and Hewlett Packard Co., continued to post profits and emerged as true winners. It discusses how, in order to discover more sources of revenue, Gateway Inc. entered the consumer electronics market with a 42-inch Plasma TV. It analyzes the success of the venture and criticizes their low pricing strategy.

From the Paper:

"When compared with other Plasma TV sets in the market, Gateway's product almost appears cheap because most branded plasma TV sets are priced at just over $6,000 a piece. Gateway is new in the consumer electronics field and therefore the only way it could enter this market successfully was by keeping its price much lower than that of other plasma TVs in the market. On the surface, it might appear that Gateway did the right thing by adopting a low pricing strategy as Musgrove (2003) reports: "The decision to sell plasma TV sets, at least, appears to have been a success. Gateway Chief Financial Officer Rod Sherwood said the firm is receiving orders for more than 100 units a day.""

More papers on Gateway Plasma TV:

• Analytical Essay # 59431 : "Gateway Plasma Televisions"
• Marketing Plan # 140416 : "Flat Panel Plasma TV Marketing"
• Analytical Essay # 120351 : "Plasma Conversion Power Plants"

APA Citation:

MLA Citation: