Gateway Computers

Paper Summary:

This paper examines how, in its seventeen years of business, Gateway Inc. has made valuable name and place in the global market of computers. It gives an introduction to the company and outlines the main business strategies adopted by the company. It also describes the company's major business decisions and what contributions it has made to enhance the use of information technology among its consumers.

From the Paper:

"In the beginning Gateway's stocks chart was very similar to that of Apple's stocks chart. In the late 1990s, Gateway's stocks began to move even higher. "Gateway's rise in fortune was directly tied to the release of Windows 95 and the climb to market dominance of Microsoft's ubiquitous desktop operating system" (Robert Paul, Gateway And Apple: A Tale Of Two Companies). Gateway computers when compared to Apple computers did remarkable business but could not match the strategies deployed by the Dell computers. "Dell's focus on efficiency outpaced Gateway's efforts to sell direct to consumers while maintaining a folksy marketing charm. Dell's revenue and profits grew at an accelerated rate compared to Gateway. Dell's stock price soared at a rate that seemed to defy the laws of gravity" ."

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