Gateway Computer

Paper Summary:

External audit of the computer company. Focus of audit is on the Country Store Business Model, an alternative product-delivery strategy. Sales via mail order, the Internet, and retail storefronts named Country Store. Lists the top ten opportunities and threats to the company. Gateway's financial position. Impact of national economic slowdown.

From the Paper:

"GATEWAY COMPUTER: EXTERNAL AUDIT

Introduction
This research presents an external audit of Gateway Computer Company. The focus of the audit is on the Country Store business model. Gateway Computer Country Store is not a company. Rather, the Country Store business model is an alternative product-delivery strategy. Gateway Computer continues to sell and deliver 65 percent of its computers via mail order, with an additional 10 percent sold via the Internet, and 25 percent sold and delivered through the company s retail storefronts under the name Country Store . The company s Country Store chain is not a separate profit-center within the Gateway Computer Company.

The external audit presented in this research is one-half of a SWOT ..."

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