A review of literature on franchise agreements (joint ventures, master franchisee, licensing, etc.), East Asian business environment, problems and opportunities for Americans and examples. Charts.
Written in 2000; 3,600 words; 6 sources; $ 127.95
From the Paper:
"Executive Summary
This research examines the issue of franchising and franchising opportunities within China. A review of the literature examines the various relationships which can be developed within the franchising framework (master franchisee, joint venture, licensing, direct investment and government as master franchisee). The literature reveals the importance of having an appropriate partner within China who can help the foreign company understand both the Chinese market and the Chinese way of doing business. Even though the articles do not all discuss franchising within China, this finding suggests that franchising through a master franchisee arrangement has particular benefit to companies considering operations in China since the master franchisee would then be responsible for establishing..."
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