This paper discusses Ford Werke AG and its relationship to the Ford Motor Company as a component of Ford of Europe: Problems and opportunities for future, strategy, profits and competition.
Written in 1995; 1,350 words; 10 sources; $ 47.95
From the Paper:
"This research provides a brief overview of Ford Werke AG. The firm's position within the Ford Motor Company, as well as the strategic objectives the Ford Motor Company pursues with respect to Ford Werke AG are addressed.
General Motors and Ford Motor are the world's two largest automobile manufacturers in the 1990s. The largest automobile market in the world is not North American, as most Americans assume. Rather, Western Europe is the world's largest automobile market. Both General Motors and Ford are major players in European automobile manufacturing. Ford Motor Company has followed a deliberate strategy of locating major production facilities within the markets being served and targeted.
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