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allegheny, car, companies, company, ford, global, industry, investment, management, manufacture, market, mazda, merger, motor, oil, product, review, sunbeam, trade
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Essay (General) # 27398 :: Ford, Mazda and Allegheny
A review of two car companies and one company in the oil industry.
Written in 2002; 3,963 words; 3 sources; MLA; $ 107.95
Paper Summary:
The first part of this paper reviews the merger between the two motor car companies, Ford and Mazda. The merger took place when Ford purchased 25 percent of Mazda at a time when the Japanese company was reeling from the effect of oil prices on its Wankel rotary engine-based cars. The second part of this paper reviews Allegheny's choice in whether to become a multinational company which markets products customized for individual regions, or a company with unique product lines in few regions and with few changes.

Contents:
Central Issue
Areas of Consideration
Analysis
Possible Alternatives
Recommendation
From the Paper:
"By the early 1980s, Ford decided (for a variety of reasons which largely stemmed from its desire to improve its foreign trade balance with Mexico) to construct a manufacturing plant in Hermosillo (located south of Tucson) which would manufacture Mazda-designed cars for sale in Mexico. The area had good infrastructure and an ample, but low-skilled, workforce. Eventually (in 1987), negotiations were complete, production was underway, and Ford and Mazda completed their agreement."

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