Forces in Global Marketing

Paper Summary:

Global marketing, one of the elements in globalization, is becoming more important nowadays. This means that the whole world is now becoming a universal market where firms and individual can trade freely regardless of place, time and cost. This essay identifies and explains forces that encourage global marketing activities. Some of the forces discussed are the saturation of domestic markets, worldwide dedication to trade, the advancement in communication and transportation technology and cost saving factors.

From the Paper:

"Global marketing, one of the elements in globalization, is becoming more important nowadays. This means that the whole world is now becoming a universal market where firms and individual can trade freely regardless of place, time and cost. One of the globalization measurement, the ratio of world imports to gross world product (GWP), has grown from 7% in 1938 to 10% in 1970 and finally to 18% in 1996. This shows that global trading activities is more active and global marketing is getting more important from time to time. This assignment aims at identify and explain forces that have resulted in increased global integration and the growing importance of global marketing."

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