Food, Drink, and Consumer Demand

Paper Summary:

This paper examines how food and drink providers are bending to consumer demand and realizing they have to provide low-carbohydrate alternatives if they are to compete in the ever-changing marketplace. It looks at how restaurants are introducing their Atkins-approved menus and South Beach Diet alternatives and how several new alcoholic drinks have been introduced, which are designed to piggyback on the popularity of a low-carb lifestyle. It shows how these industries are under the influence of the "Low Carb Effect" and how this shift in preference has come about from the realization that America is getting fatter.

From the Paper:

"Fast food companies are quick to realize the health trend is affecting them as well. They have followed their counterparts, food manufactures, in change. Americans are starting to see menus that incorporate low-carb choices. The fast food industry is already starting to broaden its appeal to consumers with entree-sized salads, low carbohydrate meals, and the famous "bunless burger". These alternative choices are aimed at the health set, women, and young adults (Chan 2004). McDonalds, the largest restaurant, evaluated their current menu options for the on-the-go dieter, and decided to dabble in the low-carb market. Their improvements are helping the fast food giant rebound from the mid-May lows. Figure 2 depicts the McDonalds Corporation's last six months."

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