Food Advertising

Paper Summary:

The paper outlines the ethical, legal and social issues in food advertising and then discusses the marketing challenges of the healthy fast-food industry. The paper suggests how to incorporate these challenges into a marketing plan and opines that with medical science, ethical values and social concerns on our side, creating a positive marketing campaign to compete with traditional fast food should not be exceptionally difficult to implement.

Outline:
Ethical Issues in Food Advertising
Legal Issues in Food Advertising
Social Issues in Food Advertising
Challenges to the Healthy Fast Food Industry
Incorporating Challenges into a Marketing Plan

From the Paper:

"Advertising in the United States has come a long way since the era of Hollywood movie stars doing television commercials for Lucky Strikes cigarettes. Nowadays, the ethical component of advertising requires that statements about products be truthful and limits the advertising options available to certain types of products altogether. Alcohol consumption, for example, may no longer be depicted in television advertisements because of its potential to influence young people to emulate what they see on the screen. It is still permissible to advertise fast food products without restrictions of this type, but it is conceivable that in time ethical concerns over the nationwide epidemic of obesity (Gibbs 2007), especially among children, will limit the types of advertisement currently available to the industry."

Sample of Sources Used:

• Halbert, T., Ingulli, E. (2000) Law & Ethics in the Business Environment. Cincinnati: West Legal Studies.
• Howard, M. (2005) We Know What You Want: How They Change Your Mind. New York: The Disinformation Company
• Gibbs, N, (2007) One Day in America. Time Magazine. Nov. 26 /07 (pp. 60-61)

More papers on Food Advertising:

• Essay # 7283 : "The Truth Behind Fast Food Advertising"
• Comparison Essay # 113960 : "Fast Food Advertising"
• Research Paper # 93172 : "Advertising for Children"

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