FedEx and Sunoco Mission Statements

Paper Summary:

This paper discusses FedEx's business and relates that its mission statement describes FedEx's core business fairly well, yet does not pigeonhole FedEx's functionality by using overly precise language; therefore, the author believes that this it is a good mission statement. The paper also discusses Sunoco and its mission statement, but the author feels that it is a poorly written statement, not because of the lofty principles the company describes, but rather because of the limitations of what is written. The author points out that Fedex's mission statement not only described the core business, but also its employees, partners, suppliers, shareholders, and customers; whereas, the majority of Sunoco's mission statement addresses the nature of its relationship with its customers.

From the Paper:

"FedEx'es President, Fred Smith also adds the force of his personality to the company in the same way that Jack Welsh did at General Electric. The corporate culture at FedEx has been a good one that is constantly pushing for more integration, technology and effectiveness. As evidenced by recent profits, the integration of what was then called Caliber Logistics went smoothly. Many companies that expand in such a manner maintain incompatible relationships to contractual partners. Another function of Fedex that many admire is its syncronicity; although each of its subsidiaries operates independently and is focused on the distinct needs of its market segment, FedEx is able to unite them with respect to process capabilities. In addition, FedEx has helped to remove the traditional limitations of reaching new geographic markets, such as establishing distributorships, facilitating global expansion for companies that haven't the time to develop a global distribution infrastructure. Instead, they tap into the FedEx ready-made distribution pipeline."

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