FedEx's Internet Marketing

Paper Summary:

This paper discusses Internet marketing as a business decision that would benefit from sound and careful business research. In particular, FedEx's Internet marketing strategies are analyzed and discussed, and an effort is made to show why the particular choice for a selected research design would be the best for this type of business research. During the discussion, the opportunity that is created by Internet marketing is discussed, as well as the research questions needed and the design, sample size, and data collection, among other important issues.

Outline
Introduction
Statement of the Opportunity
Theory to Guide the Research
Research Questions
Research Design
Data Collection
The Best Choices
Conclusion

From the Paper:

"Knowing how to market on the Internet is very important because it often becomes difficult to change information at a later date. Making sure that one finds things out at the beginning of a marketing campaign, rather than later when it is already going, is easily seen as the best way to do things. If a company picks a name, a web site design, or a campaign that does not do well with their customers, it is quite likely that they will have problems later on which will likely be very expensive to fix (Adams, 2003). Customer service is still the most important thing for any business to consider, whether one is running a traditional business or doing something over the Internet."

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