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Fashion Marketing to Over 50s in the U.K.


# 43003
Fashion Marketing to Over 50s in the U.K.
This report analyzes fashion marketing to the over 50 demographic cohort in the UK.
2,400 words (approx. 9.6 pages) | 13 sources | 2002 United States


Paper Summary:

It begins by examining the aging baby boom generation. It then focuses on their fashion shopping habits and desires and current efforts to market to them in the fashion retail sector. It concludes with a series of recommendations designed to increase retail fashion sales to the over 50 demographic cohort.

Cite this paper

APA Citation:

Fashion Marketing to Over 50s in the U.K. (2012, January 15). Retrieved February 13, 2012, from http://www.academon.com/Essay-Fashion-Marketing-to-Over-50s-in-the-U-K/43003

MLA Citation:

"Fashion Marketing to Over 50s in the U.K." 15 January 2012. Web. 13 Feb. 2012. <http://www.academon.com/Essay-Fashion-Marketing-to-Over-50s-in-the-U-K/43003>




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