This report analyzes fashion marketing to the over 50 demographic cohort in the UK.
Written in 2002; 2,400 words; 13 sources; $ 89.95
Paper Summary:
It begins by examining the aging baby boom generation. It then focuses on their fashion shopping habits and desires and current efforts to market to them in the fashion retail sector. It concludes with a series of recommendations designed to increase retail fashion sales to the over 50 demographic cohort.
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