Failure as a Marketing Strategy

Paper Summary:

This paper discusses the relative value of design and of designers within the current economic system. Author Nussbaum, author of "Are Designers the Enemy of Design?", is cited as arguing that designers are responsible for much of the world's excess waste and consumption because of a constant quest for product or service revision.

From the Paper:

"Design is an innovative process that has quickened with the pace of technology. However, it is arguable if design has been responsible for the seemingly more rapid pace of consumerism over the past several decades as Nussbaum might suggest or if it is merely the vehicle for the competitive entities that must operate within a free market.
"Design and redesign of designs is now commonplace. Where once design configuration might have meant raw survival, it now only means seasonality as in fashion. Nussbaum hits near the mark when he says that design "with a capital D" has occupied itself almost solely with fashion, graphics, products, and similar transient objects which require constant revision in order to stay relevant (2007, para.7). What he seems to be implying is that designers have typically occupied themselves with subjects that have little meaning or any sort of real and lasting impact on society."

Sample of Sources Used:

• Beautiful Diversion. (2007). NextD Journal: ReRe Thinking Design, special issue 04.
• Meichtry, S. (2007). Benetton Picks up the Fashion Pace. The Wall Street Journal (online).
• Nussbaum, B. (2007). Are Designers the Enemy of Design? Design Management, 18/03.

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