This research provides an overview of key success factors for international retailers in nine geographic regions.
Written in 2002; 2,215 words; 9 sources; MLA; $ 68.95
Paper Summary:
An exploration of the many factors which need to be considered by international retailers when deciding to do business in a new country. The paper shows that when considering international marketing, companies must take into account their own internal structure, the role of the governments, the way in which the company would operate in the foreign nation, political situations and the labor situation in the foreign country. These factors are discussed in relation to North America, Mexico, Pacific Rim, Greece, Portugal, Italy, Spain, Denmark and Germany.
From the Paper:
"Taken together, Canada and the United States form one of the most sought-after markets in the world, particularly in the area of consumer goods. Although there are cultural differences between the two countries, they share a common language (despite efforts by some Canadians to create a separate French-speaking country English remains the official language of Canada) and many of the same products are marketed in both nations. Perhaps most significantly, many of the same retailers are found in both Canada and the United States (Rankin, 2001, p. 18)."
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