This paper examines the economic, political and regulatory environment surrounding the U.S. export of whiskey, or distilled spirits, to Japan.
Written in 2002; 2,156 words; 4 sources; MLA; $ 67.95
Paper Summary:
This paper looks at reasons why it has been difficult for many American companies to penetrate the Japanese export market in the past. It discusses how, over three decades, the Japanese laws and regulations created barriers to entry, by culturally binding allegiance and employing strategies such as cross-shareholding which favor keiretsu (local industrial groups). Officially, Japan's policy is to promote imports, but in practice this was often not the case. This paper focuses on how the American markets have been able to penetrate the Japanese markets with their sale of spirits.
From the Paper:
"As an island nation, Japan is a worldwide net importer due to its geographical limitations. Japan is America's largest overseas trading partner and the largest importer of U.S. agricultural products. With a gross domestic product of nearly $5 trillion, Japan's is the world's second largest economy. Japan's GDP is 70% of that of the U.S., while its population is roughly half. In 1996, the growth rate in Japan's economy was the highest in the developed world, at 3.6%. U.S. exports to Japan are greater than that of China, Taiwan, Hong Kong and Singapore combined, making Japan a prime Asian market for U.S. exports."
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