A description of the company's product line of pocket and desktop calendars and organizers.
Written in 2002; 2,025 words; 6 sources; $ 71.95
Paper Summary:
Describes the company's product line of pocket and desktop calendars and organizers. Problem inherent in the calendar that would prohibit successful entry and how the problem could be overcome. Differences between the Islamic and Julian calendars. Complex rules and regulations of the Sharia. Brief analysis of doing business in Saudi Arabia. 1 Table.
From the Paper:
"I. Executive Summary
This analysis details how Jot-It, Inc. is an El Monte-based manufacturer of pocket and desktop calendars and organizers that is competing in the United States with Day Runner, Time Minder, and other similar products has a distinct market niche in the Saudi Arabian market, one which involves a modification of the printed templates which are the basis of the company's extensive product line.
This report focuses on the one element of the Jot-It line that would prohibit successful entry -- the differences between the Islamic and the Julian calendars -- and shows the way that this problem can be overcome, thereby assuring good market entry. Information on a translation company which has also provided the lowest bid for the conversion work is included in the problem analysis. "
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