This paper is a report that evaluates a community level health promotion campaign encouraging people to switch from high-fat milk to low-fat milk.
Written in 2002; 6,718 words; 49 sources; MLA; $ 153.95
Paper Summary:
The paper is a promotion of lower fat milk as a technique for reducing the intake of saturated fats. The paper discusses the program that was called "The 1% or Less Campaign," and was developed in 1994 by the Center for Science in the Public Interest and implemented in West Virginia. The paper evaluates the program, as it was presented to and accepted by the community.
From the Paper:
"Reger, Wootan, Booth-Butterfield and Smith (1998), noted that the 1% Or Less campaign differed from most community level nutrition education programs in that it encouraged a whole community to make a single dietary change. Most nutrition education focuses on the total diet or on whole food groups. Although consumers could reduce their saturated fat intake through broad dietary changes, teaching healthy eating one message at a time may was said to be a more practical approach as existing consumer research indicated that many consumers feel overwhelmed and confused by the multitude of nutrition messages to which they are exposed."
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