Problems theme park faced in Disneyland Paris. Cultural forces, public tastes, seasonal factors.
Written in 2001; 1,575 words; 6 sources; $ 55.95
From the Paper:
"EuroDisney opened in April 1992, and business from the first was not at the level anticipated or needed to pay for the investment. The experience the Disney company had with EuroDisney was different from what it had known with other Disney theme parks, each of which opened to large and growing business. In Europe, however, the park has lost money from the first. Projections had been made that the new park would attract 11 million visitors and produce $100 million in earnings in the first year, giving the company a small pre-tax profit. Instead, the park lost more than $900 million in the first two years. Attendance in 1992 was only 9.2 million, and visitors spent 12 percent less than anticipated. However, the park made its first quarterly profit in 1995, three years after its opening, and it was then predicted that the park would break..."
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