This paper discusses ethnography: Role in intercultural communications, methodologies, theories, limitations and suggested future research.
Written in 1991; 1,350 words; 14 sources; $ 47.95
From the Paper:
"In recent years, the role of ethnography under the rubric of sociological, anthropological, and communication research has grown tremendously. As early as 1962, scholarly research began to take the tract that research on culture could and should change from the focus of observing pragmatic behavior to an analysis of the broader, culturally relevant, trends present in society. This research has been the basis of much of the work on the subject of ethnography in the past three decades, and will form the basis of this paper. In line with that, this paper will examine the role of ethnography in the broader subject of intercultural communication, and will analyze some of the methodologies used in ethnography, and their relevance to the field as a whole. Finally, the paper will conclude with some of the problems faced by the theoretical ... "
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