Environmentally Friendly Business

Paper Summary:

This paper examines how, theoretically, it is ideal for a company to be as environmentally friendly as possible, but how, in reality, a company must always put profit first. It looks at how a company must meet minimum environmental standards and should consider environmental friendliness as part of its secondary concerns, but the profit-making activities must always have first priority, since a company that is not making money cannot be a success. It discusses the importance of the business focusing on its core business and its core competence and where environmental friendliness should fit into the organization's considerations.

Outline
The Basic Goal of a Company is Profit
Focusing on Achieving Profit
Focusing on the Core Business
Considering the Environment
Where Environmental Friendliness Fits In
Conclusion

From the Paper:

"In a business environment that is becoming increasingly competitive, focusing on the core competency becomes critical to the organization's success. It is noted that an organization cannot afford to be static, it must always be improving so that it keeps up with the competition. This requires that an organization provide better products for its customers. Siropolis (80) notes that marketing research is critical to an organization's success. This means continually finding out what customers want and taking action to provide it. This can be best achieved by being focused. Firstly, the company must know its own products. Secondly, they must know their customers. Without this focus on the core competence a company may improve in ways that do not benefit their customers."

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