Environmental Factors of Marketing

Paper Summary:

In this article the writer discusses PepsiCo and its regional and worldwide operations with a concentration on marketing strategies and implementation thereof. Careful consideration is made of environmental factors and trends as well as the impact of competition on its marketing initiatives. The final result is an analysis of environmental factors affecting PepsiCo's marketing strategies including technology and ethical dimensions.

From the Paper:

"PepsiCo is popularly associated with its flagship product Pepsi Cola and regularly conducts domestic and international marketing to support its sales of this and other products. While Pepsi Cola is a sizable portion of PepsiCo's revenue stream, PepsiCo actually has significant revenue generated from a slew of other products and divisions such as PepsiCo Beverages North America, PepsiCo International, Frito-Lay and Quaker Foods North America. PepsiCo's Pepsi Cola has long been second in market share to Coca-Cola and the competition between Pepsi and Coke has been the stuff of business school legend for many years. However, thanks to a series of strategic acquisitions and market entry moves internationally, PepsiCo, as a company, has finally overtaken Coke in overall market share and performance: "PEPSICO...has raced ahead of...Coke in overall growth rates."

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