Entrepreneurship

Paper Summary:

This paper covers the essential elements of entrepreneurship, the opportunity for independence, the need to identify new venture opportunities, how to develop a business plan and marketing strategies. The author points out the importance of the entry strategy on success of a new venture. The paper stresses the challenges of producing financial success.

From the Paper:

"An entrepreneur is an individual engaged in the process of starting and growing his or her own business. In the United States, about .... .new businesses are started each year Some succeed but many fail because ideas for new ventures are not necessarily viable business opportunities. Business ideas need to be systematically evaluated to determine if they represent real business opportunities. An idea is an opportunity only if it has some realistic chance for success. Opportunities are needs wants problems and challenges that point to a market, to customers ..."

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