Examines the experiences of several entrants into the Chinese market. Political & cultural roadblocks to success are studied, as is the need for patience & long-term rather than short-term goals.
Written in 1996; 2,475 words; 11 sources; $ 87.95
From the Paper:
"Entering the Chinese consumer market may be risky but ultimately lucrative. With Hong Kong coming back under Chinese control in June of 1997, the Chinese consumer market is bound to experience some ups and downs. In depth understanding of not only the economy, but also the cultural and political terrain will be the mandatory for interested foreign investors.
The advance of foreign capital into Chinese retail markets is bound to cause changes those markets. The Chinese entrepreneurial experience lags behind more Western consumer driven economies. Until recently, Chinese demand for consumer goods outstripped supply. Producers would focus on suppliers, not consumers."
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