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employee, evaluation, focuses, function, importance, includes, marketing, measurement, organization, purposes, tables, training, types, validity
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Essay (General) # 12433 :: Employee Training
Examines its Importance to the organization, purposes, types, focuses on marketing function, evaluation and measurement and validity. Includes tables.
Written in 1997; 2,475 words; 9 sources; $ 87.95
From the Paper:
"Purpose and Scope
This research examines the issue of evaluating the effectiveness of employee training, particularly as it relates to the marketing environment. Included are an examination of the importance of training to organizations in general, the importance of training within the realm of marketing, and a discussion of the importance of being able to effectively evaluate the training process in light of several key objectives. In addition, key areas for measuring training are discussed, and various types of evaluation methodologies are presented and considered.

Need and Background and Methodology
The need for this type of research arises from the importance that training plays in today's modern organizations. Companies commit a ..."

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