Elizabeth Arden

Paper Summary:

This paper begins with a brief biographical sketch of the late founder of the Elizabeth Arden cosmetics company and then goes on to describe the early beginnings and history of the company itself, its impact on the cosmetic industry, the company's major product lines, as well as current market strategies.

The Founder
Company History
Major Launchings
Impact on Beauty Culture and Industry
Major Product Lines
Current Market Activities

From the Paper:

"Florence or Flo loved and took care of the family's horses. Her father was a grocer and joining him in visiting the market unwittingly indoctrinated her into sales. When it was time to choose a career and she was not sure what to pursue, she first entered nursing school because of her name. She soon discovered that she was not for the sick, but for people who were healthy, young and beautiful. While in school, she met a biochemist who worked on a cream to cure skin blemishes. This caught her interest and got her into thinking that if a blemish cream could be used for skin cure, it could also be used as a cosmetic by women with less than perfect skin. Driven by the idea, she experimented to produce her own cream, using different natural sources, in their own kitchen and which she could sell through the mail. Her father, however, stopped the experiments and told her to find a regular job, instead."

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