Electronic Commerce

Paper Summary:

This paper discusses how the unprecedented growth of information technology has greatly altered our business perceptions and how the internet revolution has affected almost all spheres of life. It evaluates how e-commerce has evolved from the shell and is blossoming as an efficient, effective and economical way of conducting business and briefly analyzes the advantages and disadvantages of this emerging mode of business.

Outline
Introduction
Advantages of E-commerce
Low Cost High Return
Targeted Marketing
Efficient Inventory Management
Online Banking
Disadvantages
Security
Hacking
Loss of Privacy
Conclusion
Bibliography

From the Paper:

"The potential global customer base, which Ecommerce guarantees, is something, which is unprecedented in the history of marketing world. Today even a small company can have a global reach out thanks to the all-pervasive nature of the Internet technology. The value chains or the organizations are more streamlined in Ecommerce and this results in increased efficiency, elimination of redundancy and prompt customer care. Similarly from the customers point of view Ecommerce offers him a wide variety of choices as he can check for products from companies all over the world and do his shopping right from the comfort of his home."

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