Election Poll Results and Public Opinion

Paper Summary:

This essay explores the use and power of public opinion polls by news media during a Canadian federal election. The focus is the Toronto Start and indicates the bias to the Liberals. Furthermore, whether it concerned placement, context, or lack there of, time and again, the paper used polling information to the best advantage of the Liberals, even when there was not much that could be done.

From the Paper:

"The fact that The Toronto Star is a Liberal newspaper is well-known. During the 1988 election, for instance, the paper was one of handful of Canadian news outlets to take an editorial stance against the Tory darling of Free Trade, once again endorsing the Liberals. Since and before, the paper has been steeped in Liberal tradition, and this partisanship was just as evident during this year's federal election, as evidenced by the use of polls, in particular. Whether it concerned placement, context, or lack there of, time and again, the paper used polling information to the best advantage of the Liberals, even when there was not much that could be done.

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