Effect of Commercialization on Sporting Events

Paper Summary:

This paper presents an overview of sports in the U.S. and how sports has become a commercial industry in itself. The paper explains that America seems to commercialize everything, and with the overwhelming support for national sports, this too has become a vibrant and profitable sector of the consumer economy. The paper looks at the monetary value of sports in the U.S. and explores the benefits and down-side to mass-produced commercial sporting entities.

From the Paper:

"Most professional team sports play a series of games instead of one to decide the championship. For this reason, the Super Bowl is unique in American professional sports. Football has typically been viewed as the toughest team sport with large men playing a full contact sport that makes the entertainment value extremely high for sports fans. These factors make the Super Bowl a unique and powerful entertainment package that appeals to sports fans like no other championship game can. For this reason, the Super Bowl is the most commercialized event in sports. The commercialization of the Super Bowl makes it a grandiose event. People who are not even football fans watch the Super Bowl for the creative commercial broadcasting. As a result, the Super Bowl generates the creative commercialization process that increases fervor for material things and greatly influences pop culture."

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