This paper discusses the career of the innovative advertising executive, Ed McCabe.
Written in 1994; 900 words; 8 sources; APA; $ 31.95
Paper Summary:
This paper takes a complete look at the professional career of advertising executive Ed McCabe and how his managerial skills influenced his successful company.
From the Paper:
"Ed McCabe has been part of several different advertising agencies in the course of his career and recently headed his own agency. He has had a surprising career. He landed his first agency job when he was 15 years old, joining McCann-Erickson in Chicago. He later moved to New York and wrote for Young & Rubicam, Benton & Bowles, Marschalk, and Carl Ally. In 1967 he cofounded Scale, McCabe, and Sloves (SMS). In 1974, when he was 35, he became the youngest person ever to be elected to the Copywriter's Hall of Fame. McCabe is known for his crisp, concise copy, and he has written on everything from automats to automobiles, nose pollution to hi-fi. In 1971 SMS was given the advertising contract for Perdue Farms chickens. McCabe managed to turn Perdue's chickens into America's first brand-name chickens, based on a television campaign built around the line, ... "
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