ERG Smart Cards

Paper Summary:

The paper offers a case study of ERG Smart Cards, a company offering the means for widespread use of smart cards. The paper explains that this is a system allowing for monetary value to be loaded onto "smart cards" with embedded microprocessors for recording transactions and calculating changes in value. The paper relates that this sort of technology has been in development for a decade or so and has been pursued by a number of companies, some in association with ERG, some acquired by ERG, and some concentrating on different aspects of the market than ERG.

From the Paper:

"ERG Smart Cards is a company offering the means for widespread use of smart cards, a system allowing for monetary value loaded onto "smart cards" with embedded microprocessors for recording transactions and calculating changes in value. This sort of technology has been in development for a decade or so and has been pursued by a number of companies, some in association with ERG, some acquired by ERG and some concentrating on different aspects of the market than ERG. ERG today is in a strong position for the future but is also faced with a reduced stock price because of problems with its association with Motorola, once a linchpin for the company and now a drain on the stock price. CEO Fogarty has to determine whether to continue to pursue the company strategy of concentrating on large-scale projects or chase smaller tenders."

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