The effect of the internet and e-business on the airline industry, with specific focus on British Airways and Lufthansa.
Written in 2003; 4,516 words; 7 sources; MLA; $ 117.95
Paper Summary:
This paper explores how the airlines can benefit by on-line commerce i.e. e-business. To understand this well, the e-business strategies of British Airways and Lufthansa, the world's largest international airlines, are analyzed. The essay reveals how "e-tickets", "e-procurement" and "e-working" will lead to cost savings and how these will help the big airlines to compete with the low cost airlines. Furthermore, this essay also identifies the qualities needed for a quality e-commerce website.
From the Paper:
"Air travel is one of world's largest industries, which generates over $300 billion in revenues. More over it has an over all impact far in excess of its turn over, since it facilitates tourism, world trade, international investment, etc. further its importance can be easily under stood from the range of products it transports all over the world every single day. Fresh fruits, vegetables, flowers, pharmaceuticals etc are only some of them. It is therefore central to the globalisation, which is taking place in many other industries. The increasing use of Internet and the rising disposable income with the people and the realisation of the economic benefits of tourism by the developing countries all contributed towards the rapid growth of this industry. It can be seen that after pornography airline ticket is the hottest selling commodity in the Internet. According to a research by "The Economist" the airline ticket sale over internet amounts $5 billion world-wide. (June 30 2001). So I am taking two big companies from this industry, British Airways and Lufthansa for this study. I am trying to analyse their market, their critical success factors and the values their websites provide to the end user."
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