Presents an e-marketing strategy to improve the image of the Middle Eastern consumer in the U.S.
Written in 2005; 4,140 words; 11 sources; APA; $ 143.95
Paper Summary:
This paper describes relevant characteristics of the Middle East consumer market in the United States. It presents an e-marketing strategy to improve the image of this ethnic minority since 9/11 when they came under suspicion. The paper explores political issues.
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