An overview of e-mail etiquette when dealing with customers.
Written in 2004; 1,014 words; 6 sources; MLA; $ 35.95
Paper Summary:
This paper examines how, in order to write effective e-mails, business professionals should always look at e-mail in the same regard that they look at sending a typical business letter. It looks at how companies realize the cost of postage and stationery is nothing in comparison to how the letter is presented, and e-mail should be seen in the same light. It demonstrates how e-mail should comply with statutory and regulatory requirements and how it should integrate with existing business systems as much as possible.
From the Paper:
"David Angell, author of The Elements of E-mail Style, advises every professional to focus on 20 percent of English grammar, usage, and mechanics issues that cause 80 percent of the problems when writing e-mails. When that is done, he explains, e-mail messages improve dramatically. (Angell, 1994, 4) Leslie O?Flahavan agrees with Angell. Everyone who writes a business e-mail ?must be able to control the tone of their writing so their e-mail messages will have the results they intend,? she says. Tone is essential because it reveals the attitude toward the topic as well as the attitude toward the customer. Because e-mails lack the body language of in-person communication, words carry more feeling, says O?Flahavan (2001)."
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