This paper considers the opportunities and challenges facing management in e-commerce.
Written in 2005; 1,575 words; 9 sources; $ 62.95
Paper Summary:
This paper relates that the type of e-business determines the challenges facing the manager and identifies the opportunities the manager may encounter. The author notes that e-commerce businesses already exist in different forms. The paper describes online versions of existing brick-and-mortar businesses, of others emulating such existing businesses in a new realm and of some new types of business developed specifically to the requirements and potential of the online world.
From the Paper:
"Opportunities in e-commerce are considerable, and the challenges involved are also great. E-commerce businesses already exist in different forms, with some being online versions of existing brick-and-mortar businesses, with others emulating such existing businesses in a new realm, and with some being new types of business geared specifically to the requirements and potential of the online world. Which type of e-business is involved determines the challenges facing the manager and identifies the opportunities the manager may encounter and that the manager will need to address in order to make the business a success. The development of the Internet was driven first by a desire to communicate over long distances and then by hobbyists and electronics experts who wanted to develop the online systems that would serve the public thereafter."
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