E-Commerce and its Influence on Business

Paper Summary:

This paper explains that the Internet has enabled e-commerce to be leveraged as a business solution for even the smallest of competitors and has opened up vast new markets to enterprises that could not have imagined selling their products or services internationally in previous eras. The author points out that the Internet and e-commerce initiatives have improved enterprise supply chain efficiency and made them far more transparent; however, many Internet based business solutions are cost and resource inhibitors for some businesses. The paper stresses that e-commerce is not so much a competitive option as it is a competitive necessity for the contemporary organization.

Table of Contents:
Introduction
E-Commerce
E-Marketing
The Negatives
Conclusion and Recommendations
Conclusion
Recommendation

From the Paper:

"New retail models based on e-commerce that have established an entirely new sales channel are of considerable economic importance, yet represent but one form of business operations or transactions conducted through electronic media that comprise e-commerce. Other equally valid e-commerce models include internal transactions within a small business or provision of information to an external organization without charge; i.e. a service provider where the revenue, if any, is not generated directly from the small business process transaction."

Sample of Sources Used:

• Bannock, Graham. (2005). The Economics and Management of Small Business: An International Perspective. New York: Routledge.
• Chakraborty, G., Lala, V., & Warren, D. (2003). What Do Customers Consider Important In B2B Websites? Journal of Advertising Research, 43/1, p. 50+.
• Cooper, M. J., Upton, N., & Seaman, S. (2005). Customer Relationship Management: A Comparative Analysis Of Family And Nonfamily Business Practices. Journal of Small Business Management, 43/3, p.242+.
• Cunningham, Michael J. (2001). B2B: How to Build a Profitable E-Commerce Strategy. Cambridge,MA: Perseus Publishing.
• Dahlen, M., Rasch, A., & Rosengren, S. (2003). Love At First Site? A Study Of Website Advertising Effectiveness. Journal of Advertising Research, 43/1(2003): 25+.

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