E-Commerce and Marketing

Paper Summary:

This paper focuses on two particular forms of e-commerce, which consist of: Business-to-business, B2B, and business-to-consumer, B2C. This paper defines the B2B method as a group that incorporates all applications proposed to facilitate or develop the association within the firms and between two or more companies. The B2C method is a more prominent area and largely entails the retailing of electronic software and equipment over the internet. This paper discusses the risks surrounding e-commerce, which include issues of security and privacy as well as the strategies and measures available to reduce the risk of online fraud and theft. The writer of this paper also delves into the legal and ethical aspects of e-commerce and marketing. The writer contends and explains why it is imperative from both an ethical and legal standpoint to ensure that the written words and what are represented about either the B2B or B2C company are factual.

From the Paper:

"The legal and ethical confinements in a society are pushed to the maximum and the way the attitude pervades those around us that if there are no rules against something then it is right to do, then it is worth knowing the reason behind considering the ethical issues over the Web, as it influences the user personally. The Internet is a growing and a persistently evolving element that will live on in perpetuity. Whatever mentioned and appeared online will exist there forever. Think of the billions upon billions of text information pages that those are and will be preserved for a long time. There exist some sites where it is possible to turn back and search out archives of other websites and notice pages those were generated at the initiation of their infancy. Moreover, the video, films, movies and audio in several application formats are also possible viewed."

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