E-Commerce and Canadian Retail Industry

Paper Summary:

This four page undergraduate paper examines the impact of e-commerce on the Canadian retail industry. The writer notes that it is evident that from a retailer's perspective, successfully marketing e-commerce on the Internet is of vital importance to anyone in the retail business today. Further, the writer discusses that online retailing has quickly become an important and attractive method of reaching customers.

From the Paper:

"In critically analyzing the impact of e-commerce on the Canadian retail industry, it is evident that from a retailer's perspective, successfully marketing e-commerce on the Internet is of vital importance to anyone in the retail business today. Online retailing, which didn't even exist fifteen years ago, and which had only been a subsidiary element of most retail businesses until the mid-nineteen-nineties, is rapidly becoming a primary means of reaching customers and selling them one's products."

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