E-Commerce and Australian Small Businesses

Paper Summary:

This paper explains that e-commerce facilitates the emergence of new small businesses as solely e-commerce-based entering the business world as a virtual companies and traders, because the use of the internet reduces the monetary investment needed for real estate, staffing and other associated costs associated with a "brick and mortar" company. The author points out that the internet enables information, services and value to be transferred seamlessly around the globe; thereby, e-commerce enables small and medium-sized firms to participate in international trade and for small and large companies to have equal access to this medium. The paper relates that e-commerce has obvious implications for the internationalization of Australian business, specifically on small businesses and the Australian economy as a whole, which otherwise is isolated physically from the main global centers of commerce.

From the Paper:

"This business has embraced the opportunities that e-commerce and the internet has to offer. A small privately owned company, You Name It Labels Pty Ltd have found a niche in the market with their product and have invested in advertising in areas most likely to reach its primary target market. By embarking on an e-business venture this company has a strong internet presence for their product as many small businesses in Australia still shy from this medium - thus presenting less competition. Their website is concise and accessible and has far increased potential for increased trade that mail order, which would be the traditional form this business would have taken."

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