This paper applies basic marketing concepts to e-business.
Written in 2005; 675 words; 3 sources; APA; $ 23.95
Paper Summary:
This paper discusses the 4 Ps of marketing---product, price, place and promotion. The author explores advertising, consumer promotions, PR, direct marketing and personal selling. The paper stress the importance of consumer behavior, convenience, value and community.
From the Paper:
"The P's of marketing are product price place and promotion. These are the variables that produce the particular marketing mix that will be used to reach consumers within the target market. The product consists of the products and services being offered for sale along with all of their distinguishing features and benefits. Features include such characteristics as size color functionality design and materials. Benefits are the advantages the product offers to the customer. The marketing mix must be geared to elicit a response from the ..."
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