This paper discusses the process by which a company uses the Internet for handling the travel needs of its customers.
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Paper Summary:
This paper explains that, since Internet use has become common in the United States and other Western countries, the strategic value of the Internet has risen rapidly because almost all of the firms have begun to use the Internet for conducting their business, order processing, payment scheduling, and order confirmation processing. The author points out that the transition of the agency in adopting the Internet technology was not smooth; however, once management decided to make the use of the Internet, management took adequate preparations in training people and showing them the potential of the Internet for the travel agency. This paper states that there are a few critical success factors that the agency used for switching to the Internet for travel purposes: need for quick turn-around of the services; belief in providing superior and customized services to its customers; and flexibility to meet the volatile needs of the customers.
Table of Contents
Strategic Thrusts
Strategic Value of Networks
Stages of Growth
IT Strategy
Social and Organizational Changes
Critical Success Factors
From the Paper:
"One thing that is important in understanding the strategic value of the networks is that when more number of companies begins to use the Internet, the more flexibility and strategic value the Internet provides to the users. In the travel agency's case, the agency will be able to gain more flexibility and value when it can connect to the Internet technologies of the other agencies such as-car booking, hotel reservations, and travel-guides. If it were not the case, the agency would not be able to provide the high level of services to its customers."
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