An examination of four forces that effect the management of e-business.
Written in 2002; 785 words; 3 sources; MLA; $ 27.95
Paper Summary:
This paper briefly examines the concepts of customer relationship management (CRM); supply chain management; shopping cart systems and procurement. It discusses how each of these systems enables a smoother and more successful e-business enterprise.
From the Paper:
"Many companies are turning to customer relationship management (CRM) strategies as a means of attracting and retaining customers in an e-business marketplace that is dominated by competition (Shacklett, 2001). CRM revolves around three fundamental technology areas: the Internet, the customer call center and a data warehouse of customer-related information. "
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