This paper briefly examines the concepts of customer relationship management (CRM); supply chain management; shopping cart systems and procurement. It discusses how each of these systems enables a smoother and more successful e-business enterprise.
From the Paper:
"Many companies are turning to customer relationship management (CRM) strategies as a means of attracting and retaining customers in an e-business marketplace that is dominated by competition (Shacklett, 2001). CRM revolves around three fundamental technology areas: the Internet, the customer call center and a data warehouse of customer-related information. "
"E-Business Management" 15 January 2012. Web. 12 Feb. 2012. <http://www.academon.com/Essay-E-Business-Management/30031>
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Aug 22, 2000
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