This paper provides a marketing case analysis of the duet whirlpool washing machine.
Written in 2006; 900 words; 1 sources; $ 35.95
Paper Summary:
In this essay the writer examines the case of the duet whirlpool product which is a new washing machine intended to tap into the North American market. The paper looks at the consumer characteristics, product characteristics and, of course, advertising "ploys" which might enable the product to achieve the success its manufacturers desire. In the process, the paper also considers a pricing mechanism which might serve the product well in its initial foray into the market.
From the Paper:
"Identifying two of Maslow's needs which may apply to the purchase of a Duet is actually fairly straight-forward. First, a Duet whirlpool saves a great deal of money and that ties in with Maslow's "security" concept - that is to say, his belief that human beings desire security of revenues and resources. Obviously, if North Americans are using four times more water for every laundry load as their European counterparts are, that means a huge increase in energy bills - and onerous energy bills clearly tax the budget of most working-class families."
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