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Domestic and International Marketing


# 73983
Domestic and International Marketing
This paper analyzes how political, social and cultural external environmental factors affect both global and domestic marketing decisions.
1,130 words (approx. 4.5 pages) | 4 sources | MLA | 2004 United States


Paper Summary:

This paper examines how political, social and cultural external environmental factors affect both global and domestic marketing decisions.

From the Paper:

"International Marketing Challenges. The international marketing function will face a number of new and dynamic challenges in the st century. An effective marketing manager managing domestic sales, international sales or both, will need to understand different tastes and lifestyles as well as different cultural norms. He or she will incorporate all of this information into the marketing program."

Cite this paper

APA Citation:

Domestic and International Marketing (2012, January 15). Retrieved February 13, 2012, from http://www.academon.com/Essay-Domestic-and-International-Marketing/73983

MLA Citation:

"Domestic and International Marketing" 15 January 2012. Web. 13 Feb. 2012. <http://www.academon.com/Essay-Domestic-and-International-Marketing/73983>




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The Research Group US
Publisher Since:
Nov 08, 2002
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