A look at the role of dogmatic viewpoint in preventing reception, acceptance and understanding of others' views.
Written in 1992; 1,350 words; 8 sources; $ 47.95
From the Paper:
"This paper will discuss dogmatism as it affects the persuasion process. Basically, dogmatism has a negative impact on persuasion efforts. As Kelly notes, one of the strongest barriers to persuasion is "our potential immunity to the message" (Kelly 2025). A person who is dogmatic on a particular issue has a strong emotional commitment to his or her opinion on that issue. Because of this emotional commitment, the dogmatic person is not likely to change opinions lightly. As a result, dogmatism is a powerful inhibitor of attitude change. Studies using "dogmatism scales" have indicated that people can range from high to low levels of dogmatic belief (Neuliep 213). Thus, some dogmatic people will be more open to change than others. Nevertheless, for the most part, dogmatism in a person is a strong indicator that the person will reject any persuasive..."
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