An investigation into the quality of tourism and the satisfaction of its customers.
Written in 2005; 1,697 words; 31 sources; MLA; $ 55.95
Paper Summary:
This paper attempts to shed light on the issue of the quality of tourism and the satisfaction of tourism customers. In an effort to better understand this issue, the paper examines the difference between satisfaction and service quality from a global vs. transactional viewpoint. The paper also looks at how differences in comparison standards and actual experiences also affect the satisfaction of tourism customers and the quality of service.
Difference between Satisfaction and Service Quality Based on Global vs.
Transactional Viewpoint
Differences Based on Comparison Standards
Differences Based on Actual Experiences
Differences Based on Other Factors
Conclusion
From the Paper:
"Tourism, as an industry that transcends several other industries in their own right, is difficult to quantify. Added to that, there is the problem of the consumer. Because of the variety of inputs to any tourist experience (Cater, 1995, p. 20+), and the variety of experiences a tourist may bring to travel, what constitutes quality for one tourist in one situation will be very different from what constitutes quality for another in the same or a different situation."
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